It’s the middle of the calendar year. How are things going? You can answer specifically by choosing and calculating key performance indicators (KPIs). For example, the current ratio indicator helps you assess your cash flow by dividing current assets by current liabilities. But KPIs aren’t limited to widely used ratios. You can make up your own and apply them to any business area. Say your company wants to improve its closing rate on sales leads. A KPI could be to convert 50% of all qualified leads into customers over the next six months. Contact us for more info.