Customer relationship management software can help you build long-term relationships with those most likely to buy your products or services. These solutions are generally designed to gather and organize customer data and then integrate it with other systems and platforms (including social media). The right product can help you track leads, forecast and track sales, and assess marketing effectiveness. But, to get these benefits, you’ll need to properly train employees and encourage buy-in throughout your organization. We can help you decide whether to buy or upgrade.