Insight

Family businesses need succession plans, too

Family businesses need succession plans, too

Those who run family-owned businesses often underestimate the need for a succession plan. But you can’t assume an ownership transition will go smoothly just because everyone involved is family. Some family members may want to continue with the business; others may...

3 ways to get more from your marketing dollars

3 ways to get more from your marketing dollars

In a strong economy, some companies cut back on marketing while others overspend on it. A better approach is to get more from your investment so you can cut back or ramp up as prudent. Start with digital marketing: Use search engine optimization, social media and...