In a strong economy, some companies cut back on marketing while others overspend on it. A better approach is to get more from your investment so you can cut back or ramp up as prudent. Start with digital marketing: Use search engine optimization, social media and Internet-only deals to improve customer focus. And don’t assume you’re at the mercy of high advertising rates; exploit competition among today’s marketing/advertising channels to find good deals. Last, use press releases as a low-cost complement to your marketing campaigns. Contact us for more info.