Cutting costs when you’ve gone over budget

If your company is over budget at year end, it’s a bit of a disappointment, to say the least. But don’t lose hope. You can still cut costs to either improve this year’s numbers or perhaps next year’s. Reassess your staffing levels to see if you can reorganize and eliminate underperforming positions. Also, review your…

Could an FSA offer the benefits flexibility you need?

When shopping for employee benefits to offer, many companies seek options that are flexible. One has that word built right into its name: the Flexible Spending Account (FSA). Employees can use a health care FSA to pay for qualifying medical costs with pretax dollars, and employers don’t have to establish a high-deductible health plan to…

4 tips on making your marketing emails a blast

No business owner wants to send out spam, but you can still make your marketing emails a blast. Start with a catchy subject line that clearly conveys your message. Next, write a headline that differs from the subject line but drives readers’ interest. Keep the body short and simple; tell customers why they should buy.…