When holiday gifts and parties are deductible or taxable

It’s a great time of year for businesses to show their appreciation for employees and customers by giving them gifts or hosting holiday parties. Gifts to customers are generally deductible up to $25 per recipient per year. De minimis, noncash gifts to employees aren’t included in their taxable income yet are still deductible by you.…

Tax reform expands availability of cash accounting

The cash method of accounting offers greater tax-planning flexibility, allowing some businesses to defer taxable income. Under the TCJA, if your business’s average gross receipts for the previous three tax years are $25 million or less, you generally will now be eligible for the cash method for federal tax purposes, regardless of how your business…

3 ways to get more from your marketing dollars

In a strong economy, some companies cut back on marketing while others overspend on it. A better approach is to get more from your investment so you can cut back or ramp up as prudent. Start with digital marketing: Use search engine optimization, social media and Internet-only deals to improve customer focus. And don’t assume…

Taking the hybrid approach to cloud computing

Many businesses struggle to decide whether to use a public cloud computing solution or invest in a private cloud. Why not both? Under the hybrid approach, a company sets up an infrastructure that uses a public cloud for accessing apps and storing less sensitive data while relying on one or more private clouds to store…